Leatherman East
CEO-sponsored greenfield manufacturing standup for a five-model product category, led as Acting GM and NPI Manager.
Product Portfolio
Turning Executive Strategy into Shipped Hardware
Factory floor to Acting GM, spanning product, NPI, operations, and portfolio leadership across a $100M+ hardware business.
Selected programs across NPI, manufacturing, and portfolio leadership, including greenfield facility standup, flagship launches, SKU rationalization, and lifecycle decisions inside a $100M+ hardware business.
Selected Programs
ARC
Premium flagship platform evolution built around technical upgrades, price architecture, and tier strategy.
FREE Platform
The largest product launch in company history: an eight-SKU platform and its follow-on strategy.
Charge+ and Wave+ Refresh
Refresh of the two highest-volume flagship lines with redesigned platforms and updated product architecture.
Color Program
Design-led portfolio expansion using color to reach younger buyers, grow ecommerce, and lift repeat purchase.
Customer Exclusives
Partnered development program for major outdoor and specialty retailers using exclusive colorways and finishes.
Limited Editions & 35th Anniversary
Limited-edition launches that sustained brand visibility and ecommerce engagement during quieter NPI windows.
Price Point Targets
Derivative launches designed to compete at lower price tiers and open channel-specific opportunities.
Military Channel
Targeted development for military sales channels, delivering mission-specific finishes and specifications.
Product Lifecycle Stewardship
Portfolio rationalization that retired 17 SKUs over seven years to protect margin and strategic focus.